I-Dott

About Us

Founded in 2014, our Aim is to build links internationally with Universities and Colleges, Design Students, their Tutors and Industry Professionals.

Our Objective is to encourage, develop and reward design students internationally to become inspirational leaders in the exciting and creative world of surface pattern design. 

If you need to reach out, feel free to contact us at:

Email: [email protected]

Phone: 07810123239

Connect with us on LinkedIn

2027 Surface Pattern Design Competition

We’re thrilled to launch the 2027 idott Surface Pattern Design Competition – a celebration of creativity, innovation, and the future of surface pattern design.

🖌️ This year’s competition features three inspiring design briefs:

• Category 1 – Future Heritage Sponsored by the Grandeco Wallfashion Group

• Category 2 – Digital Dimensions, beyond the Repeat Sponsored by HP

• Category 3 – Future Heirlooms Sponsored by Farrow & Ball

🏆 Plus, two prestigious awards:

• The Masterpiece Award Sponsored by IGI – The Global Wallcoverings Association

• The AVA Training Award Sponsored by AVA CAD/CAM Group Ltd

📚 Interested in entering?
If you’re a student designer, please find below links to all the required information to enable you to enter our 2027 Surface Pattern Design Competition:

Category 1 Design Brief

• Category 2 Design Brief

• Category 3 Design Brief

• Competition Timetable

• Entry Form

• Guidance on Competition Rules & Process

• Technical Specifications Document


Our Trustees

The i-dott Surface Pattern Design Competition is guided and supported by a dedicated Board of Trustees who provide strategic leadership, governance and oversight for the organisation. Their commitment ensures that the competition remains true to its mission of supporting emerging talent and promoting excellence across the wallcoverings, textiles and surface pattern design industries.

Drawing on a wealth of experience from industry, education and business, our trustees help shape the direction of i-dott, championing opportunities for designers while fostering collaboration between academia and industry. Their guidance helps create a sustainable platform that encourages creativity, innovation and professional development.

We are proud to introduce our trustees and thank them for their invaluable contribution, leadership and continued commitment to inspiring and supporting the next generation of surface pattern designers.

Abigail Watson (Chair)

Abigail Watson is Creative Director at Surface Print, the Lancashire-based manufacturer renowned for producing exceptional wallpapers for some of the world’s most prestigious luxury interior design houses. Surface Print is globally recognised for its mastery of the heritage craft of Surface Printing, the traditional technique from which the company takes its name and one of the most distinctive and authentic methods of wallpaper production still in use today.

As a fourth-generation member of a family deeply rooted in the wallpaper industry, Abigail’s connection to the craft began from an early age. Growing up immersed in the family business, she developed a natural appreciation for design and creativity, leading her to pursue a Foundation Diploma in Art and Design before earning a degree in Interior Design. After gaining valuable experience working within the interiors industry, she joined Surface Print in 2012.

Over the past decade, Abigail has played a pivotal role in shaping the company’s creative vision and collaborating with market leading interior brands across the globe. Her extensive industry knowledge, combined with a deep respect for traditional craftsmanship, has helped strengthen Surface Print’s reputation as a world leader in luxury wallpaper production.

Alongside her professional achievements, Abigail is passionate about nurturing the next generation of creative talent. As Chair of the i-dott charity, she champions emerging designers, helping to create opportunities, foster innovation, and support young people in pursuing careers within the creative industries. Her commitment to both heritage craftsmanship and future talent reflect her dedication to ensuring the continued success and development of the design sector.

Nick Westhead (Trustee)

Debbie McKeegan (Trustee)

Tom Sutton (Trustee)

Helen Cooke (Trustee)

Debbie Buchan (Trustee)